Thanks to reader April for this one:
A new food-labeling campaign called Smart Choices, backed by most of the nation’s largest food manufacturers, is “designed to help shoppers easily identify smarter food and beverage choices.” The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages, including — to the surprise of many nutritionists — sugar-laden cereals like Cocoa Krispies and Froot Loops.
“These are horrible choices,” said Walter C. Willett, chairman of the nutrition department of the Harvard School of Public Health…. Dr. Kennedy, who is not paid for her work on the program, defended the products endorsed by the program, including sweet cereals. She said Froot Loops was better than other things parents could choose for their children.
Yes, not just “inappropriate” or “unseemly”. Downright horrible. To quote Chief Wiggum, “Nice work, boys.”
And I agree, Froot Loops is better for children than, say, flaming gasoline or a sharp stick in the eye. STOP CRYING OR I’LL GIVE YOU SUMTHIN TO CRY ABOUT!