Received this from a marketing dept the other day:
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Dear Krista…
I wanted to introduce you to a new project we’re working on – the PepsiCo Women’s Inspiration Network – PepsiCo WIN – an online interactive channel featuring compelling video content on topics important to women. We share a behind-the scenes look at events, offer interviews with experts across a variety of topics, and discuss trends and latest information. We cover both the fun and the informative in a way that encourages conversation and provides inspiration.
PepsiCo WIN will be on-site at the SxSW Interactive conference in Austin, TX March 11-14 to capture content about the latest digital trends and talk with some female influencers in the digital and technology space. By providing women access to informative content, PepsiCo WIN will serve as a driving force of female encouragement and empowerment – and help all of us be inspired to truly make a difference.
In addition to sharing content from the historically ground-breaking conference, PepsiCo WIN will be honoring and celebrating women in the digital and technology communities during an event called Digitini. Digitini, in its second year, will be co-hosted by Sloane Berrent of TheCausemopolitan.com and PepsiCo WIN during SxSWi to spotlight women who are leaders in the digital space.
We invite you and your readers to tune-in and share their thoughts, engage in conversations on the topics that matter. Visit PepsiCo WIN to join the discussions, share information, your perspective and most importantly feel inspired.
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My response:
Given that PepsiCo is one of the leading providers of highly processed non-food items (including sweetened drinks — known to be a key factor in obesity and metabolic derangement — as well as chips/snacks such as Frito Lay and sugared breakfast cereals targeted at children), I cannot see how in any way this empowers or encourages women besides encouraging them to develop type 2 diabetes and cardiovascular diseases, or at the very least a decreased state of health and wellbeing.
Indeed, PepsiCo’s products have arguably been a significant detriment to women’s health. My readers will not be tuning in nor feeling inspired by PepsiCo.